Home » REPOSITIONING: Marketing in an Era of Competition, Change and Crisis by Jack Trout
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis Jack Trout

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

Jack Trout

Published
ISBN :
Kindle Edition
224 pages
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 About the Book 

Jack Trouts timely follow up to his landmark work, Positioning! Competitiveness is at an all-time high and technology is drivingchange at exponentially faster and faster rates. Now is the time whenmarketers must revisit their positioning ofMoreJack Trouts timely follow up to his landmark work,  Positioning! Competitiveness is at an all-time high and technology is drivingchange at exponentially faster and faster rates. Now is the time whenmarketers must revisit their positioning of products, brands, andorganizations to meet the new demands of a transformed economy. Repositioning  explains how readers can evolve their original positioningto manage these changes in terms of marketplaceperception of their products. Sure to be one of Trouts mostimportant works, the book offers specific advice on how to attack and weaken competitors when and where they aremost vulnerable.